The La Folie Inn, one of Jersey’s most iconic harbour buildings, is set to take a step toward a new future.
Following extensive market engagement, Ports of Jersey is now looking for a development partner to help breathe new life into this much-loved site, restoring the historic buildings as part of a hotel development that reflects both the character of the building and the wider harbour story. The procurement process begins on Tuesday 29 July.
The 18th-century La Folie Inn has long been a landmark in St Helier’s harbour. While the building has been closed since 2004 and was damaged further by Storm Ciarán, it still holds a special place in islanders’ memories and will be central to the site’s future.
Covering around 3,000 square metres between the English and French harbours, the site includes the listed former pub and surrounding land. Ports of Jersey, which became landlord in 2015, is working closely with current users to support a smooth transition over the coming months.
“This is about bringing La Folie – and what we’re calling the Merchants’ Quay Site – back to life,” said Tom Wright, Maritime Programme Manager. “It’s an important part of Jersey’s harbour story, and we want to restore it with care, energy and purpose.”
A market study has explored the types of hospitality uses that would thrive here and be commercially viable. Early insights suggest the site could accommodate a hotel of meaningful scale, with the potential for around 125-150 guest rooms, depending on planning and design.
The wider setting provides opportunities beyond accommodation. The site is well located near the town centre, harbourside attractions, and transport links, making it a strong candidate for development that supports Jersey’s visitor economy and showcases local character.
Ports of Jersey will act as landlord and work closely with planners, heritage bodies and the Government of Jersey to ensure any development is aligned with community and policy expectations.
Part of a bigger harbour vision
This step marks the beginning of a wider journey. As part of the Harbour Master Plan, the Merchants’ Quay Site has been identified as a key area for regeneration and reuse. The focus is on restoring important buildings, improving connections between the harbour and the town, and creating welcoming public spaces.
“Islanders will be able to have their say,” said Marc Clayson, Head of Ports Real Estate. “Any formal proposals will go through public planning, and this is just the first step.”
Blending history with hospitality
La Folie’s history as a dockside hub will guide its next chapter. As a listed structure, it will be preserved and restored. There’s also the chance to create new spaces that complement its heritage while offering visitors and locals places to stay, connect, and experience island life.
“This site has sat quiet for too long,” said Marc Clayson. “This is a rare opportunity to create something truly special that reflects Jersey’s past and its future.”
Tricia Warwick, CEO of Visit Jersey, said: “La Folie is a special site that links visitors to Jersey’s story. A thoughtful redevelopment could make it a standout destination, and a key part of the island’s tourism offer.”
Murray Norton, Chief Executive Chamber of Commerce, said: “Bringing the La Folie site back into productive use supporting the Visitor Economy is a fantastic opportunity for Jersey. It’s a prominent location with huge potential to support local business, create jobs, and contribute to the island’s wider economic vibrancy. We welcome this step forward and look forward to seeing proposals that balance innovation with heritage.”
La Folie timeline
1725: Harbour ordered to be extended; infrastructure includes anchor rings and slips near what would become La Folie.
1750 to 1751: Jacques Lempriere Jr. cedes the house and quay to the States of Jersey for public use and harbour benefit.
1751: Funds raised via public subscription to rebuild the Maison de la Chausée.
1761 to 1763: Maison leased to Noe Messervy.
1773: Maison in poor repair; tools moved out. Plans made to lease after repairs.
1786: Leased to George Valpy.
1802: Water access issues; proposal to build a new well.
1810: Permission granted to build a storeroom/shop next to the house.
1837: Lease granted to George François Sullivan; Site referred to as “La Folie.”
1843: Lease passes to George Allix.
1859: Newspaper: Harbours Committee decides to widen the quay leading to La Folie.
1877: Allix gives notice to quit; Harbour Master tasked to find new tenant.
1906: Court case confirms La Folie dates back to at least 1746 and had never paid rates.
1988: Chris Melville took over as licensee, running a lively, fish-and-chip-style pub.
1994: Recognised as a “Best Tavern in Bloom” finalist, highlighting its community charm.
End of 2004: The pub officially closed.