Jersey Coastguard Launches Summer 'Safety @ Sea' Campaign 2016

From Jersey Coastguard,
27 July 2016

‚ÄčJersey Coastguard is launching its 2016 summer 'Safety at Sea' Campaign this weekend with a mix of radio, online and TV advertising.

Running throughout August, the campaign aims to reach and inform both residents and visitors using the Island's beaches and coastlines with a series of safety messages including:

  • Check the weather and tides before you set off;
  • Tell someone in advance of your plans;
  • Alcohol and the sea do not mix;
  • Call 999 or the Coastguard on 447705 if you see someone in trouble;
  • Take the necessary precautions and safety equipment to enjoy the coast.

The summer awareness campaign is just part of a year-long education programme, specifically targeting the Island's schools. Between May and July 2016 over 20 school visits took place, reaching almost 4,000 pupils. The messages being promoted vary depending on the audience type but principally focus on advice relating to beach lifeguards and flags, rip currents, cold water shock, pier and rock jumping, safety on the water and how to call for assistance.

Jersey Coastguard and VTS Manager, Russell Mathew, says: "We aim to reach every school pupil in the Island at least once every two years, hoping to educate and encourage the community on how to make the most of Jersey's fantastic surroundings in a safe manner. This specific campaign is a timely reminder for the increasing number of people now taking to the water to ensure they take the necessary precautions".

With both the Safety at Sea Campaign and the Schools Education programme, Jersey Coastguard aims to inspire visitors and residents alike to safely explore what the Island's coastal environment and beaches have to offer.

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Jersey Coastguard